It started with one sensitive little bit of skin
Moise is named after the daughter of one of our founders. Her skin reacted to almost everything on the shelves. That was the start of a brand.
The name
Two dads, four children. One of them is called Moise. She's the reason this brand exists.
Boy has two boys, Ray two daughters. Ray's youngest had skin so sensitive that every product felt like a gamble. When nothing on the shelves worked, we teamed up with dermatologists and specialist manufacturers to develop our own range. And named it after her.
We started with what goes in
We went right back to the start: what's in it, and why? Latex, chlorine bleach and unnecessary additives were out. Every ingredient that stayed had to earn its place on the skin.
For absorbency, we looked to Japan. The bar for baby and children's care is set much higher there than in Europe: the child comes first, and you can see it in the technology. That's the standard we took as our starting point.
Our formulas are developed with dermatologists and tested by independent laboratories and TÜV SÜD. And every product goes through our own families first before it ever reaches your changing table.
The people behind Moise
Moise started with two dads, Boy and Ray, but it's long since been about more than the two of us. Today we work with more than 20 specialists from all over the world: from product developers and dermatologists to designers and customer care.
We work remote-first, so we can find the best people wherever they live. And we have an office in Amersfoort, where we can always find each other.
Psssst, did you know this is Moise?
Where we are
A short story, because we've only just begun.
2024
The idea, and two years of searching
A daughter whose skin reacted to almost everything. Red patches, restless nights, trying something new every week. What we were looking for was simple: something that just worked.
So we started reading, calling and testing. Which ingredients actually do something, and which are mostly there for show? We spoke to dermatologists, visited manufacturers and worked through dozens of samples, until the formulas did what we promised.
March 2026
The first products go live
After two years of development, our diapers, wipes and care products open for orders. Everything developed with dermatologists and tested by independent laboratories, without parabens or other additives that don't belong there.
September 2026
Our first step across the border
After a warm welcome and fast growth, we're opening up sales in Germany. The same products, the same standard, just a wider reach.
Coming soon
To be continued…
We're working on new products and more countries. The principle stays the same: our own children first, then everyone else.
What we stand for
01Gentle by default
Everything is developed for the most sensitive skin we know. If it works for that, it works for everyone.
02Nothing unnecessary
No latex, no chlorine bleach and no unnecessary additives. Everything that's in there, right down to the mild scent, is there for a reason.
03Only when it's right
A formula only goes into production once it does what we promise. That took us two years, and that's how we'll keep it.
We first made something for our own children. Only then did it become a brand.
Boy & Ray, founders of Moise
Try it for yourself
What we made for our own children is now ready for yours. Gentle on skin, honest about what's inside.
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